An interview with sustainable fashion entrepreneur Oyindamola Akinfenwa on building Janore, versatile eco-friendly clothing, and the realities of running an online shop.
The Sustainable Fashion Entrepreneur Who Creates Clothing Styled in Multiple Ways
Oyindamola Akinfenwa is a fashion entrepreneur I discovered on Twitter. I learned that she creates versatile clothing pieces that can be styled in multiple ways. I was drawn to her website, Janore.com, and how she categorizes her dresses based on the number of styles they can transform into. If you’re looking for a garment that can be styled in at least two ways, or even up to six, Oyindamola has something for you. Focusing on outfits that can be worn in different ways is what sets her apart from other designers. I was eager to learn her story, and I quickly realized that Oyindamola is not just a fashion entrepreneur but a true innovator.
Below are a series of questions I asked Oyindamola because I wanted to understand how she got into fashion and what inspired her to create such unique clothing. What did it take to launch Janore.com, and what were the biggest challenges she faced in growing her brand? Here’s our interview:
Why did you get into fashion and become a fashion entrepreneur?
I got into fashion because I’ve always loved clothes and wanted to bring my designs to life. I wanted to wear clothes I made, especially because I’m quite picky. It’s not easy for me to find clothes I truly love. Lastly, I also felt that I didn’t have enough clothing options that fit my style.
How did you come up with the idea of creating dresses and outfits with multiple styling options?
I once made an outfit but wasn’t entirely satisfied with the original design, so I started exploring other styling options. That’s when I realized I didn’t need to make another dress; I could simply look at the one I already made from a different perspective. This revelation transformed my approach to design. Once I realized how much more I could do with a single outfit, I became intrigued and kept experimenting, which led to the concept of multi-style clothing.
What was the hardest part of creating your online business?
The hardest part was worrying about whether it was the right choice for me. I had to be certain that I was ready to commit to owning a brand, especially one that operates online.
How did you gain the confidence to start your online business?
Initially, I was only interested in showcasing my designs. But as I gained attention, people would often ask if the designs were for sale. When they found out they weren’t, they were disappointed. This reaction inspired me to start a brand so that others could wear my designs. Their confidence in my work gave me the courage to move forward with my brand.
What is your biggest challenge right now with your online business?
My biggest challenge at the moment is converting website visitors into customers. Many people view the site and admire the designs, but I am working to increase the number of actual purchases. I hope to achieve this soon.
Do you have any advice for those who might be hesitant to start an online business?
Starting an online business is not easy. I’d advise anyone looking to enter this space to focus on building an online presence. It’s crucial to take every opportunity to promote your brand. Aesthetics are very important; people are drawn to what looks good. Lastly, getting customer reviews is essential, as they help build trust and encourage others to buy from you.
Whenever you make a sale, be sure to post honest reviews from your customers in a place that’s easily accessible to others considering a purchase from your brand.
Can you tell us a bit about yourself outside of owning the Janore brand? What else do you enjoy doing?
Outside of my brand, I am studying law and have recently completed law school. I also enjoy watching TV shows and savoring good food. My private time is precious to me, and I make an effort to spend time alone to recharge.
Thank you!
Oyindamola is a young fashion entrepreneur who is just starting out, but I believe that with her unique designs, she will achieve great success. Take some time to check out Janore.com when you have a moment and explore her website.